The Power of Perceived Value

A talk from an ad man about the power of perceived value. Hilarious and fascinating.



He ends with a hilarious example from our Canadian cereal Shreddies, this is the remarketed image of Shreddies, LOL.



And for those who reluctant to embrace the new:

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Possibility

"Saying yes to one thing means saying no to another."

I find it weird to consider that much of our life is the product of countless tiny decisions.

I find it even weirder that perhaps it is not the chosen path that defines us, but the countless paths that lie unchosen.

Not sure where I intended to go with this... but an image enters my mind... we all plot but a narrow course through the vast ocean of possibility.

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